Mapping opportunities and
challenges in the labour market

60-90 minutes
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A large sheet of paper, minimum size A3, or a whiteboard
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Markers and pens in different colours
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Sticky notes
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Tape or possibly adhesive putty
What is this tool and what is its purpose and benefit?
The opportunity–challenge mind map is a visual tool for exploring the aspects of the labour market that present both opportunities and challenges. It organises this information into a clear, easy‑to‑read, diagram that helps to identify patterns, notice connections and understand how different elements relate to one another. It also helps to prioritise areas that require attention and encourages to think about how challenges could be turned into new opportunities.

STEP 1
STEP 2
STEP 3
STEP 4
STEP 5
STEP 6
STEP 7
STEP 8
STEP 9
STEP 10
Define the focus and purpose of your labour market opportunity-challenge mind map. Are you mapping the labour market in general or that of a specific sector or job? Are you mapping internationally, nationally, or regionally? Once you have decided on this, write it in the centre of a large sheet of paper, flipchart paper or whiteboard.
Collect relevant information about the labour market you are interested in. Add general situations and topics that could present opportunities or challenges. This could include information on the employment situation, types of employment, trends, digitalisation, and the necessary skills and competencies. You can collect this information online, as well as from the media and other people. Contacting people, browsing the media and consulting other sources of information may take a few days.
Add six to eight main branches around the central circle to represent the key themes you identified in the previous step. These are still neutral. Use keywords instead of sentences. Write them directly on paper or a whiteboard, or on sticky notes that can be attached to the mind map.
Add sub-branches for the opportunities and challenges that stem from the first level. For each theme, add sub-branches that describe the following:
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Opportunities, such as new job roles, skill shortages or the benefits of digitalisation.
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Challenges, as risks associated with automation, skill mismatches or unstable contracts.
Use different colours to represent opportunities and challenges. For example, use green for opportunities and red for challenges.
Add one or two more rounds of opportunities and challenges, building on the previous level. Again, use keywords instead of sentences.
Once you are happy with your mind map of labour market opportunities and challenges, start identifying patterns and connections. Look across branches to spot:
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recurring themes
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elements that appear in multiple categories
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factors that act as both an opportunity and a challenge.
Use lines or highlights to show these relationships. Add visual symbols to emphasise important elements. For example, use a star to indicate high importance.
Reflect how labour market challenges could be reframed as opportunities. Which challenges could be reframed as opportunities? Which barriers could inspire new solutions or directions?
Review the mind map and identify and write down in a notebook or digital file:
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Which opportunities are the most promising?
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Which challenges require immediate attention?
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Which areas need deeper exploration?
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Any other essential elements.
Review and update your map regularly, as labour market situations can change.
Steps for using this tool
Tips and hints for using this tool

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If you update the mind map over time, take a photo of each updated version with the date. This will help you to identify progress and changes when comparing different versions of the mind map.
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You can continue to develop the mind map over several days, returning to it whenever you discover new information.
References:
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Mindshake. (2015). D‑THINK opportunity mind map (adapted from Tony Buzan’s Mind Map method, 1990s).
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Mindshake. (2015). Evolution 62 model (adapted from Tony Buzan’s Mind Map method, 1990s).








