Exploring professional
talent value
Εκπαιδευτικό Πρόγραμμα
60 minutes
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A large sheet of paper, minimum size A3, or the Employee Value Proposition Canvas.
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Markers and pens in a variety of colours
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Sticky notes in different colours
What is this tool and what is its purpose and benefit?
The employee value proposition canvas helps individuals reflect on the value they can offer an employer by identifying career opportunities that align with their skills, capacities, and interests. It supports individuals in understanding what employers need, recognising how their own strengths, skills, knowledge, and competencies can meet those needs, and clarifying what makes them a valuable employee. By mapping these elements, the Canvas helps build an overall understanding of one’s professional capacity, making it easier to identify which skills or knowledge areas may require further development.
The employee value proposition canvas helps individuals prepare for job applications and interviews by enabling them to communicate their strengths and demonstrate their potential impact on an employer more effectively. It is an adaptation of the value proposition canvas.
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STEP 8
Download or print the Employee value proposition canvas and write your name at the top.
Begin by focusing on the employer profile on the right-hand side of the canvas. Write the name of the employer or industry at the top. Fill in the three fields: 'does', 'jobs' and 'gains'. This information helps you to identify how your strengths, skills and competencies can create added value for the employer or industry. Research the employer or industry to complete the canvas. You can either write directly on the canvas or write your thoughts on sticky notes and attach them to it.
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Does/jobs: What are the organisation's general goals? In which field does it operate? What is its culture?
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Pains: What the employer needs to be done? What is the job? What problems need to be solved, and what tasks are involved? What skills and competencies are needed in the organisation? What work- and employee-related risks do they want to avoid?
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Gains: What value do they want from you? What does success mean to them? Does it mean for example, innovation, new ideas and perspectives, improved performance or productivity, reliability, connections, experience, or something else
Next, complete job seeker’s side on the left‑hand side of the canvas.
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Your offer, ‘products and services’ that can benefit the employer, such as your skills, experience, achievements, connections, and working style that can benefit the employer.
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Pain relievers. How can you reduce the employer’s pains and frustrations? This could include reducing workload, improving clarity and structure, increasing efficiency, solving problems, or reducing risks.
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Gain creators. How can you use your abilities and work to create positive outcomes? Examples include helping an organisation to grow, increasing sales and funding, expanding the client portfolio and making it more international.
Compare the two sides in the following areas:
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The employer’s ‘Does/jobs’ with your ‘Offer’.
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The employer’s ‘Pains’ with your ‘Pain relievers’
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The employer’s ‘Gains’ with your ‘Gain creators’.
For each area, write down: What are the similarities? What are the differences? What do these mean?
Analyse next how could your skills and experience could benefit the employer. Could you offer anything else, or do you need to develop your skills further?
Write a short plan for approaching the employer based on your goal. For example, you could write a CV or job application. Also consider how you could stand out from the other applicants.
You can also create an action plan to help you develop areas you wish to improve.
Steps for using this tool
Tips and hints for using this tool
